Looking for the Usual and Unusual
Herb Lester Associates was started in 2010 by Jane Smillie and Ben Olins. Both have backgrounds in media, having worked in newspapers and TV networks. They wanted Herb Lester to have a distinctive voice and to follow their own interests rather than to respond to passing fashions. Everything they include is there because they like it and think their readers will too. The guides are independent – no one pays to be in them, and there’s no advertising.