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The Little Know-It-All

Common Sense for Designers (expanded and revised edition)
This updated edition of Gestalten's popular reference book gives designers practical answers to questions related to their daily work.
Gestalten, Michael Mischler, Silja Bilz
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Release Date: 
April 2015
12 x 16.5 cm
464 pages, full color, flexicover, bookmark ribbon
Shop Price: €35.00
Catalog Price: 
€35.00 / $49.95 / £35.00

About This Book

We email on our smartphones, skype with colleagues around the world, and tweet about our favorite brands. Our work and our play are becoming increasingly digital, but how do these developments affect what creatives do on a daily basis? To achieve optimal results, it’s essential that a designer can understand a programmer and a community manager knows the steps involved in print production.

This updated edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. Expanded to include social media, search engine marketing, and mobile devices, it is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent.

Read More About This Book

With its thematic structure and resourceful index, this updated edition of The Little Know-It-All is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work.

Silja Bilz studied communication design, typography, and public relations. She was a designer and marketing manager for Linotype and has worked closely with a variety of renowned font designers. Today, Bilz works as a freelance author and communication manager for an international clientele;

Now based in Switzerland, Michael Mischler has been working as a freelance font and graphic designer since 1997. From 1998 to 2006, he worked as a designer and editor for Gestalten.



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